SCORE Mentor

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Nick Scalera
Phone/Email Mentoring

  • Creative professional skilled in planning and executing effective market and product plans.
  • More than 30 years’ marketing experience for a wide range of companies from start-ups and emerging growth to Fortune 100 businesses (including AT&T and Perkin Elmer).
  • Leadership positions at several telecommunications firms.
  • Technology expertise: portable computing devices, computer software (including Saas), and telecommunications, especially wireless data communications and Operational Support Systems (OSS).

Experience:

  • Researching/analyzing competition, industry size/growth/issues/trends, client/customer needs, environmental factors, etc.  Adept with all market research tools and techniques.
  • Analyzing markets to identify/investigate segmentation factors to guide selection of high potential target markets.
  • Developing and executing strategic marketing programs, including “go to market” programs.
  • Written communications:
  • Developed key messages for target markets, and effective marketing communications vehicles including newsletters, web site content, success stories, blogs, white papers, sales brochures and presentations, press releases, and trade journal articles (awarded “1992 International Writing Award” by the Association of Field Service Managers.)
  • Authored/edited highly technical OSS documentation (Telcordia Technologies now Ericsson), including development of the style guide used by several LOBs.
  • Teaching: adjunct instructor (technical and business courses) for several colleges and universities.
  • Education: B.S./M.S. degrees in math/computer science and M.B.A. (Industrial Management). Elected a member of the Delta Mu Delta International Honor Society in Business.
  • SCORE counselor and trainer (marketing courses and workshops).
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Or Schedule By Phone:

732-775-0525 Ext. 241